"You'll vacation like you own the place. Because you do."
That simple tagline summarized the equity model used by Ventures Equity Vacation Club model. Members accessed the club's portfolio of $3 million properties and would enjoy the appreciation on the club's real estate holdings. Like some of today's equity clubs, such as Equity Estates and Dream Circle Destinations, the club planned to liquidate the club's real estate holdings, in their case eight to 12 years, and would share a portion of the appreciation with members. The club widely marketed the benefits of this model compared to the traditional destination club model.
"As an Equity Partner, you are entitled to a share of the proceeds from the sale of the properties in proportion to your share in the limited partnership that owns the expanding portfolio of residences...We select real estate in coveted resort markets poised for above-average appreciation over the life of the partnership's operating period. While non-equity clubs are busy using your deposit to finance their acquisition of rapidly appreciating real estate (to the sole benefit of the club management), Ventures Equity Vacation Club members are enjoying the best of the luxury vacation club lifestyle - with the added opportunity for an appreciable return on investment."
The club quietly grew to approximately 20 members between their July 2005 launch and February of 2008. Ultimate Resort acquired the club and its estimated $17 million in real estate. Ultimate Resort had closed on the acquistion of Tanner & Haley on May 4, 2007 and annouced a merger in September of 2007 with Private Escapes. This third acquisition/merger in less than a year brought six homes to the club in:
• Key West, Florida
• Indian Rocks Beach, Florida
• New York City, New York
• Beaver Creek, Colorado
• Lake Las Vegas, Nevada
• Scottsdale, Arizona
"We are creating a true global market leader and are very excited to see our destination and property portfolios grow with the addition of six spectacular new homes from the acquisition of the Ventures Equity Vacation Club," said Jim Tousignant, Founder, President, and CEO of Ultimate Resort in the press release announcement. "These luxury club properties, with average home values approaching $3 million each, will add to the dozens of choices within Ultimate Resort's ELITE club level, creating one of the industry's strongest high-end club offerings. We are equally excited to welcome the Ventures’ members to our Ultimate Resort ELITE Club as well. The acquisition of the Ventures homes and new members fits well with our expansion plans."
Those expansion plans cemented the collective four clubs as the number two club in the industry, now known as Ultimate Escapes with the most destinations in the industry and the leading club in the $1 million and $2 million home value range.
To learn more about Ventures Equity, please visit any of the club's quick links found to the right or request a free copy of our Destination Club Guide.
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Tanner & Haley