Quite possibly the most exclusive destination club ever created, The Southridge Club would limit their club to just 18 total members.
The ultra-luxury destination club doesn't officially did not charge annual dues, but rather a non-refundable $300,000 fee that serves as both a membership deposit and annual dues. For the $300,000 payment, members would receive access to the Southridge Club properties for three years.
In effect, these annual dues of $100,000 per year provided members ten nights of annual access to all three properties in the Southridge Club portfolio at once. With all three residences located in the same area, this type of structure was designed primarily for corporate retreats or large families looking to stay together, but with enough room to spread apart across the 13 bedrooms and 17,000+ square feet across the three residences.
If a member wished to travel beyond their ten night annual limit, they were able to reserve additional nights of access for $8,000 per night.
Benefits of the club would include:
- Daily maid service.
- Full time personal, on-call concierge
- Access to pre and post travel services
The young destination club added their first member, a US based billionaire, shortly after their July 2009 launch. In November of 2009, as the club was about to begin more substantial marketing efforts, the owner of the three club properties elected instead to sell each of the homes and not further pursue the club venture. According to a club representative, the club's inaugural member was compensated "more than fairly."
Despite the closure of The Southridge Club, the parties behind the club hope to launch similar clubs in the future, namely a collection of European residences designed for US members to enjoy on holiday.
Please check back frequently to learn more about any additional club developments. If you would like to learn more about the destination club industry, please request a free copy of our Destination Club Guide, written by industry insiders with contributions from members, prospective members, and destination club executives alike.