Second Home Destinations

Formally launched in November of 2010, Second Home Destinations entered the highly competitive destination club sector as the undisputed value leader, introducing membership options for as little as $10,000 to join. While not making their formal introduction until late in 2010, the club remained behind the scenes developing their model for nearly two years after one of the biggest bankruptcies in the history of the destination club industry.

In January of 2009, High Country Club filed for bankruptcy. The club counted roughly 375 members at its peak and was once one of the most popular clubs in the industry with multiple membership options available for under $100,000. Drastic drops in real estate values coupled with rapidly declining new membership interest made continued operation of the club impossible and after a three month battle to try to restructure the club failed, High Country Club would cease operations and cancel all member trips moving forward.

A flood of offers from High Country Club rivals would emerge following the bankruptcy, including Ultimate Escapes and Distinctive Holiday Homes, but a group of High Country Club members and creditors would begin to develop their own club design as well.

Under the name The Phoenix Club, an outreach program began gauging interest. The club saw some initial feedback based on their initial contact but would then go back to the drawing board and radically reshape their model.

After nearly two years of development, The Phoenix Club would rebrand as Second Home Destinations just weeks after Ultimate Escapes filed for bankruptcy. While designed for the former members of High Country Club, the collapse of the industry's second largest club would present yet another group of members to recruit.

Second Home Destinations uses a points based reservation system, with one point roughly equating to one dollar based on the membership plan selected. Properties typically can be found for between 200 and 400 points per nights during the low season with higher point totals required for larger properties or peak season travel.

Unlike the more traditional destination club model where properties are owned by the club, Second Home Destinations leases the properties available to members and holds membership annual dues in escrow, only paying when the properties are in use.

If you would like to learn more about Second Home Destinations, please complete this short contact form and we will put you in touch with a club representative.

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