Ultimate Resort Announces Appointment of Chief Operating Officer

Date: June 8, 2005

Fast Growing Private Destination Club Adds Seasoned Executive to Senior Management Team

Ultimate Resort today announced the appointment of Dana Percival to the position of Senior Vice President and Chief Operating Officer. Ultimate Resort, recently selected as the finest luxury destination club in 2005 by Panache Magazine, is designed to provide individuals, families and corporate members with virtually unlimited access to 100 luxury residence club properties planned over the next few years, each averaging $1.5 million in value.

"Dana has over 20 years of senior management experience in the luxury resort and hospitality industry. Dana has the broad management skills and operations background needed to rapidly grow our club property portfolio, expand Member Services and improve club amenities, all while ensuring a high-quality, consistent Member experience at club destinations. Dana’s abilities will ensure a high-quality, personalized experience and attentive level of service for each Member during their visits to our spectacular club residences," said Jim Tousignant, CEO and founder of Ultimate Resort.

Percival’s previous experience includes senior management and operational responsibility at Kiawah Island Resort, Sandestin Beach Resort, Wintergreen Resort, Water Color Resort and Legendary Resorts. Percival has extensive experience in all facets of the hospitality and luxury travel tourism industry, including General Management and Resort Operations. Percival successfully managed a 600 unit villa management operation at Kiawah Island Resort, as well as a 550 unit villa management operation at Sandestin Resort.

"With the addition of Dana to our management team, we will raise the bar on our already high level of Member Services, responsiveness and attention to detail," added Mr. Tousignant. "Dana will help us expand and refine our ultimate amenities and 24/7 concierge services to exceed the expectations of our Members."

“Ultimate Resort offers its Members a fabulous, affordable lifestyle of luxury travel in gorgeous resort homes,” noted Percival. “My objective is to make every travel experience effortless and memorable. Every detail from arranging tee times to coordinating a private chef is handled seamlessly for our Members. My goal is to focus on the entire Member experience and provide world-class Member programs and amenities, such as fully stocked wine cellars and the latest electronics throughout each residence, including plasma TV’s, whole-house audio, DVD players and digital art to display family photos.”

About Ultimate Resort
Ultimate Resort is the most affordable luxury destination club on earth, designed to provide individuals, families and corporate members with virtually unlimited access to a growing portfolio of fabulous club properties averaging $1.5 million in value and located in exciting resort destinations throughout the United States, Mexico, the Caribbean and Europe. The club’s private homes are beautiful, well-appointed luxury residences that are perfectly located and offer the ultimate concierge services and amenities of a private country club. Ultimate Resort also features the unique Member Appreciation Program (MAP)™, whereby members accumulate points that can be redeemed for valuable travel and entertainment rewards, including redeeming points for additional free days of club usage or club services such as a private chef, spa treatment, golf passes or ski lift tickets. Annual fees for club membership vary depending on the Membership Plan selected and include from 21 to 42 days of annual club use. The company is based in Kissimmee, Florida. For more information please call 1-877-955-1900 or visit http://www.ultimateresort.com/.