One Key Delivers Fresh Approach to Destination Club Model

Date: April 24, 2007

Greater Access and Flexibility to Premier Homes Worldwide without Long-Term Commitment

For discerning travelers seeking the benefits of destination club membership but who are wary of its inherent long-term commitment, high cost of entry or restrictive reservation policies, new entrant, One Key offers a fresh approach. To keep luxury travel simple without compromising quality or service, One Key offers potential members the option of 15 or 25 nights - for use in any increment - in premier homes worldwide through a one-time membership fee of $34,900 and $49,900, respectively.

"One Key is the next generation destination club," said Jay Sapovits, founder and CEO of One Key. "We wanted to offer a simple and flexible solution that allowed travelers to make the most use of their membership, without the considerable upfront capital or long-term commitment."

As opposed to most destination clubs that focus on real estate acquisition and asset-building, One Key is an experience-focused business. Because One Key does not own the homes in which it operates, it can provide members with more options and greater access to the world's most desirable locations.

"We're not restricted to a pre-selected portfolio of homes and are focused solely on accommodating our membership," added Sapovits. "Because there are no long-term commitments, we know we have only one opportunity to deliver an unforgettable vacation experience."

And no matter where members travel, they are guaranteed that each home has been vetted by a specialized One Key staff member for consistency of quality and amenities. More importantly, they have been screened to ensure that they meet the unique needs of the individual member.

One Key membership also includes access to 24-hour Member Services such as the procurement of private house staff; reservations to world-class restaurants, spas and golf facilities; luxury car or ski rentals; and 24-hour business services.

About One Key
One Key offers discerning travelers the option of either 15 or 25 nights to get away with family and friends in the finest homes worldwide. One Key members receive the joys of second home ownership without the burden; plus the convenience of belonging to a traditional destination club but without the long-term contract, high cost of entry, blackout dates and other restrictions inherent in those plans. For more information, visit www.onekeyworld.com or call 877-ONE-KEYW.