One Key Announces New Pricing Structure

Date: August 1, 2008

More Home Choices - Maximize Travel Nights

One Key, the luxury travel club that offers its members a portfolio of the world’s finest homes and customized travel services, recently announced a membership price increase effective August 31st 2008.

One Key originally launched with 15-, 25-, or 45-night memberships priced at $34,900, $49,900 and $84,900, respectively. New memberships will be available with revised price points of $39,900, $59,900 and $99,900.

The change to One Key’s membership plans was in direct response to Member requests for a wider range of home options (including larger 6+ bedroom homes for friends and family vacations), as well as greater flexibility in how nights may be utilized. As a result of the expanded portfolio, One Key has moved to a points-based system, where each home has an associated value specifically tailored to the attributes of that home. “This change will allow One Key members to manage their nights more efficiently and further customize their vacation experiences,” says Jay Sapovits, Founder and Chief Executive Officer. “Now the annual family winter trip to a highly coveted destination like Cabo San Lucas for a week may cost ten One Key Nights, while a four-night getaway to New York City for a couple during the fall may only cost three One Key Nights.”

One Key plans to enter ten additional destinations through 2008 with near-term additions to include Pebble Beach CA, Sonoma County CA, and Kiawah SC.

Members have the freedom to select from 30 current destinations and over 450 homes, without any wait lists or an extraordinary outlay of capital. One Key Nights do not expire and there are no initiation fees or additional deposits.

About One Key
Members of One Key access a growing portfolio of the world’s finest vacation homes and customized travel services using a model similar to a debit card, which offers the ultimate in flexibility and choice. Every One Key property undergoes a rigorous inspection and certification process by a One Key employee to ensure the highest quality. This independent stamp of approval eliminates the buyer beware risk when selecting a property from pictures on the internet or from a travel broker you don't know. Couple hand-selected quality homes with deeply detailed location knowledge and personal concierge services, and you've got a customized and quality assured vacation experience. To find out more about how One Key can assist in planning your unforgettable vacation experience visit www.onekeyworld.com or call 1.877.663.5399