Asia's First Luxury Private Destination Club Launched
Date: August 21, 2009
Villa Partners International has announced the launch of Asia's first, true luxury Private Destination Club under the name LUXLife.
LUXLife is the first of its kind, an Asset-backed and NAV (Net Asset Value) Synchronized lifestyle investment which gives its invitation-only members exclusive use of and access to a glittering portfolio of some of the finest private luxury villas and bespoke leisure services in the most desirable locations throughout Asia and the world.
LUXLife is pioneered by Villa Partners International (VPI), founded by seasoned investment management and luxury real estate industry specialist Gary A. Ferraro.
"Not only does this provide an unrivalled luxury leisure experience, it is also a revolutionary lifestyle investment for members," he said.
Members of LUXLife, gain VIP access to the 'best of the best' including luxury residences such as its oceanfront villa at The St Regis Residences in Bali, Indonesia; Andara Luxury Villas in Phuket, Thailand and Ocean Front at Sentosa, Singapore as well as private yachts and jets, concierge services, private islands, boutique resorts, spas and private member city and country clubs in Asia and the world's most desirable locations. The portfolio has been devised to be of special appeal to primary residents of Hong Kong and Singapore.
To join LUXLife, initial membership fees range from HK$1.4 to HK$4 million, depending on the type of membership and benefits selected.
The two membership options on offer are Villa and Leisure. Villa Membership is the ultimate, and includes direct participation in the VPI villa investment portfolio, as well as access to a host of amenities, services and leisure pursuits offered by LUXLife. Limited to just 399 members, it represents an "enduring, safe, prudent investment, a lifetime of luxury lifestyle fulfillment and family memories", said Mr. Ferraro.
Villa Membership also holds great potential for significant return-on-investment and appreciation of the membership value. The membership value is synchronized with the increasing value of the real estate portfolio of some 50-60 signature villas and luxury real estate properties which will be owned by the club.
"The asset-backed and Net Asset Value (NAV) Synchronized model is revolutionary in the Destination Club sector, is proprietary to VPI and is the first of its kind. A true Private Destination Club (PDC) in Asia," said Mr. Ferraro.
The Leisure Membership provides members with access to 5-star amenities, services and leisure pursuits of the club including a select number of days-per-year access to the luxury villa portfolio - but without the investment benefits in the villa portfolio.
Both membership categories are subdivided into individual, family or corporate memberships.
Like no other club in the world, LUXLife is presently limited to members only in the Hong Kong and Singapore markets.
Private Destination Clubs (PDCs) are a new option in Asia derived from the 'second home' fractional real estate investment markets, which has boomed in recent years. Traditionally, members share access to beach, mountain, golf, marina, resort and city residences on a reservation basis, paying a refundable upfront deposit and annual dues.
In general, destination clubs traditionally have been mostly "non-equity" business models that sell memberships rather than investment opportunities in the real estate holdings.
LUXLife distinctively incorporates new hybrid "equity" model attributes, along with a more extensive range of luxury lifestyle experiences, but without the "liabilities" of full ownership.
The LUXLife lifestyle investment is being marketed under the slogans: "HAVE IT ALL!" and "Why Buy Just One When You Can HAVE THEM ALL". "For the price of a 10 percent deposit on one villa, a LUXLife member truly does live the dream luxury lifestyle and does indeed get it all" says Mr. Ferraro. Visit www.LUXLIFE.com.hk