Introducing Ultimate Resort; The Most Affordable Luxury Destination Club on Earth; Membership Fees 50% Less Than Other Leading Clubs

Date: February 14, 2005

Ultimate Resort today announces the launch of the most affordable luxury destination club on earth, designed to provide individuals, families and corporate members with virtually unlimited access to 100 luxury residence club properties planned over the next few years, each averaging $1.5 million in value and located in premier beach, mountain, golf and city resort destinations throughout the United States, Mexico, the Caribbean and Europe. The club's private homes are beautiful, well-appointed luxury residences that are perfectly located and offer the ultimate concierge services and amenities of a private country club. For individual and family members, Ultimate Resort eliminates the burdens of owning a second home and the uncertainties of renting a villa. For corporate members, Ultimate Resort makes perfect sense to include in corporate reward or incentive programs for sales professionals, managers, key employees and clients.

"Ultimate Resort appeals to the growing base of 6 million 'mass affluent' luxury travelers, many of whom are looking for the flexibility and benefits of a luxury destination club, but at a fraction of the high cost of other leading destination clubs. Membership fees in Ultimate Resort are very affordable - 50% less expensive than other leading clubs such as Exclusive Resorts and Abercrombie & Kent Destination Clubs, offering our club members a great value," said Jim Tousignant, founder and president of Ultimate Resort.

In addition, Ultimate Resort is aggressively targeting the burgeoning corporate rewards and incentives market, which has been virtually untouched by other destination clubs until now. Like membership in a golf club, corporate membership in Ultimate Resort offers thousands of public and private businesses great benefits and makes perfect sense to include in a corporate reward or incentive program for sales professionals, managers, key employees and clients.

"Now the corporate market can enjoy access to a growing portfolio of luxury homes at top destinations with all the amenities and concierge services of a private country club - all at a very affordable corporate membership fee," added Jim Tousignant, founder and president of Ultimate Resort.

Membership in Ultimate Resort also features the unique Member Appreciation Program (MAP)(TM), whereby club members accumulate valuable points that can be redeemed for travel and entertainment rewards, including redeeming points for additional free days or weeks of club usage. MAP points can also be redeemed for club member services such as a private chef, spa treatments, golf passes or ski lift tickets.

Luxury travel's hottest growing market segment is the private destination club. Members get virtually unlimited access to a portfolio of luxury residences throughout the world, coupled with indulgent concierge services. Ultimate Resort was carefully developed to offer the best value in luxury travel - more affordable and yet more luxurious than other clubs and comparable travel options such as timeshares, fractional ownership, and whole ownership of second homes.

Every detail in each club home, from interior design to choice of appliances, is elegantly appointed. Every modern convenience is provided, including large-screen LCD and plasma TVs with surround sound, DVD's, video game entertainment centers, whole-house audio, and digital art service for downloading and displaying family photos throughout the home. At each destination, an Ultimate Local Host will be on call for members 24/7 to handle everything from trip itinerary to tee times, lift tickets, grocery shopping, babysitters, spa services, restaurant reservations and more.

"Exceptional service is a major part of the vacation experience. As such, our Ultimate Local Hosts are available day and night to fulfill our members' every request," notes Tousignant. "We strive to remove the worry or hassle involved with planning an important family vacation or corporate retreat. Each Ultimate Resort member can be assured that every travel experience will be consistent and memorable."

Ultimate Resort offers both individual and corporate memberships. Each year, members choose one of five flexible Membership Plans to most affordably meet their individual, family or corporate vacation travel plans. Each plan allows club members' use of Ultimate Resort residences for a certain number of days each year, ranging from 21-42 days.

About Ultimate Resort
Ultimate Resort is the most affordable luxury destination club on earth, designed to provide individuals, families and corporate members with virtually unlimited access to a growing portfolio of fabulous club properties averaging $1.5 million in value and located in exciting resort destinations throughout the United States, Mexico, the Caribbean and Europe. The club's private homes are beautiful, well-appointed luxury residences that are perfectly located and offer the ultimate concierge services and amenities of a private country club. Ultimate Resort also features the unique Member Appreciation Program (MAP)(TM), whereby members accumulate points that can be redeemed for valuable travel and entertainment rewards, including redeeming points for additional free days of club usage or club services such as a private chef, spa treatment, golf passes or ski lift tickets. Annual fees for club membership vary depending on the Membership Plan selected and include from 21 to 42 days of annual club use. The company is based in Kissimmee, Florida. For more information please call 1-877-955-1900 or visit http://www.ultimateresort.com.