Destination Cellars Launches Exclusive Membership Program for Wine, Food, and Travel Enthusiasts

Date: March 8, 2007

Destination Cellars has launched an exclusive membership program offering rare wine experiences within the company's select network. David Keuhner, Founder and CEO, sommelier Daniel Hennessey, CSW, and their seasoned management team have years of experience in the wine and hospitality industries. Together, they have cultivated a unique network of exceptional vineyards and wineries to bring members personalized access to prestigious winery properties around the globe.

"When it comes to wine, enthusiasts everywhere are craving more - more knowledge, more access, and more customization," says Keuhner. "Our company is designed to give our members exclusive experiences in the wine world, combined with unparalleled, personalized customer service."

Through a limited number of worldwide memberships, members can select from over 30 wineries around the world, from Paul Hobbs in Sebastopol, California, to Bodegas Muga in Rioja, Spain, and Craggy Range in Havelock North, New Zealand. They can also individualize their experience with the help of consultants trained in travel, wine, and high-end events - creating a 'once-in-a-lifetime' journey through the worldwide wonders of wine.

"Destination Cellars shares our philosophy of offering exquisite wines, delivering first-class service, and providing world-class hospitality to our customers," says Allan Carter, Director of Marketing for Domaine Serene in Dayton Oregon, one of Destination Cellars' network partners. "Our partnership will enable us to reach a whole new world of consumers who will truly appreciate the exclusivity, personal touch, and attention to detail that have made Domaine Serene a highly sought after Wine Country destination. We're not just reaching people; we're reaching the right people."

About Destination Cellars

Founded in 2006, Destination Cellars is the first and only luxury destination club that offers affluent wine, food and travel enthusiasts personalized access to prestigious winery properties around the world. Individual and corporate club members enjoy exclusive, tailored experiences at more than 100 of the world's finest wineries spanning seven countries. From an intimate wine tasting and fine dining experience, to cave exploration and bio-dynamic seminars, Destination Cellars creates private "once in a lifetime" experiences, to ensure it opens the world of wine to those who desire an extraordinary and memorable journey. Destination Cellars has built an esteemed alliance network to guarantee its members receive the best services available, including YPO, TIGER 21, Exclusive Resorts, Merrill Lynch, Hardin & Associates, VIP Desk, MacArthur Beverage, Cellar Advisors and American Express Travel, which provides all travel services for Destination Cellar experiences.

For more information on Destination Cellars membership, visit http://www.destinationcellars.com or contact us at 703-327-3109.