Premier Destinations
Usage

"As a Premier Destinations member all your travel and vacationing will be a relaxing and joyous experience. The limo will meet you and take you to the residence which has been stocked with your requested groceries and you will enjoy the private chef's special dinner upon arrival. There is always daily housekeeping, full time concierge service with helpful local expertise, and an automobile for your use in most locations. Our sixty plus homes are all exquisite estates valued at an average of three million dollars each and professionally designed by Gilbert Holmes. He finely appoints each unique home with the casual elegance you can enjoy and still feel right at home. All homes have a gourmet kitchen, state-of-the-art media room, and at least four bedrooms with attached spa-like bathrooms. Most also have an in-home fitness room, a pool and hot-tub, and an outdoor living and entertaining area."

Designed by former destination club executives at Abercrombie & Kent Destinations, the club that would later be known as Tanner & Haley, Premier Destinations would model the usage of their club in a similar fashion to their predecessor.

Offering both Individual and Corporate Memberships, Premier members could travel to club properties on an unlimited annual basis. Members were allotted 56 nights of free annual access and would begin to incur a $200 per night cost for every night beyond 56 nights.

Premier Destinations would work on a rolling reservation schedule, with members able to hold up to four weeks of reservations at one time. As a member traveled, these dates would again become available, allowing members the ability to continually update their travel plans to travel as often as they wished.

Based upon the club literature, Premier would model their club properties to be available between 30% and 40% but would avoid one of the major flaws in the Tanner & Haley structure by not guaranteeing availability. "While we do not guarantee availability at any destination at a given time, we have structured an availability model based on a 30% vacancy ratio on each property and will add more residences to destinations that exceed this ratio on a consistent basis. The capacity model is always closely monitored. This is a smarter policy than renting excess inventory that may or may not match our standards and always costs the club an excessive amount. We also have designed a fair and easy to use holiday reservation plan that puts only 10% of the membership vying for the same home at the same holiday week."

Under the Anne Sebastian name, the club planned to spawn other "subsidiary related companies, such as, Antique Attic, Art Alley, Linens and Lotions, and Day Spas." Unfortunately, the club would never progress past their Charter Membership phase and by 2007, the small club and the Anne Sebastian line would be closed in 2007, likely with few members.

Quoting a three to one member to property ratio during the Charter Membership phase, joining a new destination club more than likely will provide you with superior access as the club will usually have a surplus of nights and properties available as they ramp up their sales efforts. Members also traditionally receive preferred pricing and services, but these deposits are at a greater risk than more established clubs as the future of the club is uncertain, as was the case for Premier Destinations.

To receive a free list of suggested due diligence questions that strives to help maximize your evaluation process of a club, request a copy of our Destination Club Guide.