Premier Destinations
Press Releases
Launching during the peak era of destination clubs of 2005 and 2006, Premier Destinations would not only compete against clubs established in the industry like Exclusive Resorts and Private Escapes, but an ever expanding roster of new clubs, like Quintess, Dream Catcher Retreats, and Ultimate Resort.
Launched as Premier Destinations by Anne Sebastian, the young club would not only provide members with unlimited access to a planned collection of 60 residences, but also the ability to purchase art, antiques, and linens through the Anne Sebastian line.
"Members can relax and enjoy the excellent service along with all the amenities of a five-star hotel, personal concierge services and private chefs," wrote the club. "Each visit to one of your residences starts with pre-visit itinerary planning with your destination coordinator, limousine transfer from the airport, grocery shopping, delivery of skis and golf bags, and reservations for restaurants and tee times. Your concierge will be available during your entire visit for anything you need."
Despite the additional services offered by the club, the industry's leading destination clubs marketed their own unique membership benefits in mainstream publics through extensive media campaigns.
The much smaller Premier Destinations was unable to match the large marketing budgets of other clubs and would quickly fall behind their peers.
By 2007, Premier had ceased operations with just a select few Charter members. During their short tenure in the destination club space, no press releases were provided by the club.
If you would like to learn more about Premier Destinations, please feel free to access the club's quick links to the right. If you are a former member of Premier Destinations and would like to provide your thoughts and experiences regarding club membership, please feel free to contact us at contribute@destinationclubnews.com.
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