Premier Destinations
Partnerships

Based out of San Diego, Premier Destinations was created in part by former executives at the world's first destination club and took much of their model from the industry pioneers at Private Retreats. Members would pay a fully refundable membership deposit to join the club and would have unlimited annual access to the club's portfolio of luxury vacation residences.

The club would modify the model in several areas to create their own structure, including a resignation structure that allowed members to receive more than they originally paid to join, a zero in, one out redemption structure, and unlike most other destination clubs, no discernable partnership networks.

The majority of other destination clubs enter into strategic alliances with private jet networks and other travel organizations to further enhance the club experience.

While Premier Destinations did not disclose any outside partnerships, they did provide members with a series of benefits through the internal Anne Sebastian brand. The fictional Anne Sebastian was described by the club as the club's ideal member.

"Anne Sebastian wants the very best for her family and knows a value when she sees one. Well-educated, with an uncommon sensibility, and never one to be impressed by fluff, Anne expects her money’s worth and then some."

"Anne was not raised in the lap of luxury. She comes from sturdy, proud stock, and worked hard to earn her successes and the high esteem of her friends and peers. That’s why Anne’s social circle, as well her as professional circles look to her for direction and count on her to lead them to new and exciting experiences they will never forget."

"Anne has a remarkable eye for art and design and recognizes beauty in all forms. Anne has had her breath taken away by a sunset over the Serengeti Plain, or an Italian fresco, or the deep blue of the Mediterranean Sea and was able to turn those memories into a magnificent home of which she is very proud."

"After working hard Anne is now at a point when she is able to grab more of what life offers its most successful participants. Anne is ready to travel the world, experience its finest offerings, and enjoy the fruits of her labor."

"Anne Sebastian is a composite of every Premier Destinations member, and the person for whom each destination was chosen, every fabric was picked, and every original piece of artwork was placed."

Members could purchase antiques and artwork amongst others through the Anne Sebastian franchise as part of their membership.

Premier was never able to make significant headway in the competitive destination club space and by 2007 had ceased operations with just a small group of Charter members.

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