Phoenix Club
Membership Pricing

Marketing primarily to former High Country Club members who have lost all of their membership deposits, The Phoenix Club structures their unique destination club to not include any refundable deposits or annual dues.

After struggling to obtain credit and acquire new members throughout much of 2008, the declining economic climate made both nearly impossible for High Country Club. Once a leader in the industry in terms of growth and popularity, the club would be on the brink of bankruptcy and would create several versions of a "Success Plan" to try to revive the club.

After several months, each of the restructuring plans failed to achieve enough interest from members and High Country Club would file for bankruptcy early in 2009.

After receiving offers from Distinctive Holiday Homes, Ultimate Escapes, and the new Paragon Destinations, former HCC members would be contacted by another new club emerging from the ashes of High Country Club: The Phoenix Club.

The proposed plan outlined by The Phoenix Club would consist of taking the High Country Club portfolio and letting members "rent" weeks of access. These costs would vary, based on the property selected and the time period of travel.

For the club to be self-sustaining, The Phoenix Club believed that 200 former members would be needed, each reserving four weeks of usage.

"Our plan for reorganization is based upon making the same properties being available for use by the members at a cost less than the annual membership dues paid by the members in 2008," wrote Thomas Quinn, the club's legal representative. "Our plan does not require existing members to pay any down payment and there are no monthly or annual dues and no hidden fees. However, we must count on four weeks of use from each member. In order to keep your membership, each member will be required to make 4 one-week reservations and pay 60 days in advance of your trip. If you have to cancel we will refund 90% of your payment if another member books the property. If you decide not to pay 60 days prior to your reservation date we will release the property to other members and there will be no cost to you."

Phoenix would contact members again in September, stating that while the vast majority of High Country Club members had not voiced their opinion regarding if they were or were not interested in the club, they had reached approximately 10% of their 200 member goal.

This variable pricing structure is the first for the destination club industry, and it will be exciting to see how it works if Phoenix does move forward.

Please check back frequently to learn more updates about the club.