One Key World Holiday Access
Created by a former Marquis Jet Vice President, One Key World combined the benefits of destination club membership with the financial elements of a private jet card.
This spin on the more traditional destination club model did not require the club to purchase any properties, but rather would procure properties through an extensive partnership network. "We're not restricted to a pre-selected portfolio of homes and are focused solely on accommodating our membership," said Founder and Chief Executive Officer Jay Sapovits. "Because there are no long-term commitments, we know we have only one opportunity to deliver an unforgettable vacation experience."
One Key World members purchased pre-paid travel cards, granting them a number of nights of access to the collection of properties available through the club. Nights could be used at any time with no expiration date.
The nights purchased by club members came in several different increments, each with their own number of "One Key Nights." Based on the property and the season, different properties within the One Key collection would cost a different number of One Key Nights to help members "manage their nights more efficiently and further customize their vacation experiences."
"Now the annual family winter trip to a highly coveted destination like Cabo San Lucas for a week may cost ten One Key Nights, while a four-night getaway to New York City for a couple during the fall may only cost three One Key Nights," said Sapovits.
This model does have some strong benefits, allowing members the ability to prioritize their vacation experiences, weighing the costs of peak period travel against their allotment of travel benefits. A growing number of destination clubs are now adopting similar structures, including the Ritz-Carlton Destination Club and The Discovery Club.
Unfortunately, One Key World was one of the clubs that were claimed as a result of the 2008 economic downturn, joining The LUSSO Collection, High Country Club, and Solstice amongst others.
Just a month after announcing their 100th reservation, One Key quietly ceased operations in January of 2009, but the mark that they made in the industry remains. Several destination clubs have adopted similar philosophies to the former club in their ability to combine various travel options into one cohesive model.
To learn more about questions you should ask pertaining to holiday travel and the different structures used throughout the industry, request a free copy of our Destination Club Guide.
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