The Hideaways Club Plans To Triple In Size Within Four Years

By: Destination Club News
Date: December 9, 2010

The Hideaways Club, Europe's leading destination club, has announced that they plan to more than triple the number of properties in their portfolio to 100 within four years, due in large part to a great deal of success the club has enjoyed in Asia.

Just over a year ago, The Hideaways Club opened an Asian office, looking to capitalize on an increasingly affluent market. "We are well aware of the number of high net worth individuals that reside in both Singapore and Hong Kong," said Mike Lamb, The Hideaway Club's Managing Director in Asia, in an interview last year following the opening. "Naturally for The Hideaways Club, these type of individuals fit the profile of our members - namely Chairmen, CEO's, FD's, Investment Bankers, partners of Law Firms and Medical Practices, Entrepreneurs, etc. For those who are looking to place funds into a global property portfolio with sensible returns and can see the value of subsidized luxury vacations, The Hideaways Club represents a unique investment opportunity."

"Asia property investment is rocketing," said The Hideaways Club Chairman Michael Balfour earlier this month while in Hong Kong. According to Balfour, the club expects 30% of their planned membership growth to come from Asia in the next three years, double the growth the club saw in 2010.

To better court this market, The Hideaways Club plans to add roughly 20 new residences in popular destinations throughout Asia such as Sri Lanka, Japan, Cambodia, and Vietnam.

At approximately 200 members at present, The Hideaways Club will ultimately count 600 members, each who own a share of the entire club portfolio. Based on the plan selected, members receive an allotment of points to be used to make reservations to the club's residences, typically providing between two and six weeks of annual access. Based on the club's plan to triple in size within the next four years, The Hideaways Club is scheduled to be at full subscription before 2015.

The Hideaways Club has forged a partnership with Equity Estates, opening vacation properties across the United States and Mexico to members. Just days after the alliance with Equity Estates, The Hideaways Club partnered with Banyan Tree Private Collection, adding destinations such as Kyoto, Ringa, and Lijiang, furthering their goals to establish themselves in Asia.

These partnerships with Equity Estates and Banyan Tree Private Collection has proven themselves to be one of the most internationally focused destination clubs in the world. This dedication to global expansion will be crucial if the club is to meet their goal of 600 members within the next four years.