Susan Kime and Destination Club News Team Up To Offer Consulting Services To Destination Clubs
By: Destination Club News
Date: October 22, 2010
Luxury travelers have grown increasingly weary of destination clubs after multiple bankruptcies by some of the industry's leading players: Tanner & Haley, Solstice, High Country Club, and most recently, Ultimate Escapes. The days of members blindly cutting checks to join are long gone, and have been replaced by prudent due diligence. Potential members need to understand the mission and vision of the cub, but also the fiscal dynamics also. They also need to know the background of its executives, and business model before joining.
For that reason, long-time destination club experts Susan Kime and Destination Club News have combined their efforts to give clubs the opportunity to utilize their industry experience in a number of critical areas including:
- Brand Messaging
- Strategy Development
- Understanding of Destination Club Pitfalls
- Market Research
- Copywriting
- Press Releases
- Sales Training and Best Practices
- Advertising Opportunities
- Sales Literature Creation
- Website Design and Search Engine Optimization
- Property Descriptions and Vetting
"All too many destination clubs launch immediately at a disadvantage," said Levi Moe of Destination Club News. "What Susan and I strive for is to help prevent young destination clubs from making mistakes early on that will cripple them in the long run and assist established clubs looking to take their venture to the next level."
In addition, the pair plans to add other seasoned destination club veterans to their ranks in finance, legal, operations, IT, and service roles to give clubs an all encompassing, à la carte consulting package.
If you are interested in learning more about the services available, please complete our short form and we will contact you about how we can work with your club. We look forward to hearing from you.
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