MasterCard Cardholders Receive Complimentary Destination Cellars Membership

By: Destination Club News
Date: February 8, 2010

Citi WORLD MasterCard cardholders will now receive a complimentary membership valued at $10,000 with Destination Cellars, the world's only luxury destination club dedicated to wine, food, and travel enthusiasts. Those looking to take advantage of this new offer will have until December 31, 2010.

Long in the works, Destination Cellars Founder and CEO David Keuhner has spearheaded the initiative for quite some time. "Destination Cellars is honored to establish a global relationship with MasterCard Worldwide," Keuhner wrote. "Our goal is to bring value and exclusive opportunities to MasterCard cardholders in the world of wine. All World and World Elite™ MasterCard cardholders and Issuers will now have access to exclusive wine experiences and offers, rare wine collections, special wine events and advice from seasoned sommeliers through Destination Cellars."

Through this partnership, Citi WORLD MasterCard cardholders will receive:

  • Unique cardholder-only offered wine experiences
  • A la carte wine experiences (starting at $1,000 - $5,000 per experience)
  • Ability to purchase wine at preferred price from elite winery partners world-wide
  • Access to some of the world’s most renowned Sommeliers for consulting purposes
  • Invitations to private wine events around the globe

Within the destination club industry, Destination Cellars already has partnerships with Exclusive Resorts and The Markers Club and will soon be announcing another partnership with another major club in the near future according to our sources.

In a year where many destination club sales numbers fell far short of their expectations, Destinations Cellars actually achieved "record growth." During the course of 2009, Destination Cellars increased their revenue by over 250% and established an additional 20 winery partners. "Despite the challenging economic climate we've increased revenue five times over last year," said Keuhner. "Our success can be largely attributed to our strategic partner alliances. The companies we work with share our strong commitment to customer service, elevating the value we provide to clients."

This new partnership should help to continue the streak of success seen by Destination Cellars over the past year. For more news on Destination Cellars, check back frequently. If you are currently considering destination club membership, request a free copy of our Destination Club Guide to learn more about the benefits and risks of membership.