Destination Club Memberships As Corporate Incentives

By: Destination Club News
Date: September 24, 2008

Looked into destination club membership? You are part of a small, but growing, group. Thought about Corporate Memberships? Even smaller.

Many destination clubs offer Corporate Membership options, and so far, the idea hasn’t widely caught on yet. As opposed to more traditional “Individual or Family” plans offered by destination clubs, wherein you and your family must be in residence during your travels, Corporate Membership plans allow you to designate nearly anyone to use your membership. The membership deposit and annual dues of Corporate Memberships are typically higher than the other formats, partly to account for the increase in traveling members. For the most part, though, the benefits of corporate structures simply haven’t been widely marketed. Those who have used their membership for business purposes, though, know how valuable it is.

Employee/Executive Benefits

Whether to hire a sales superstar or a critical new executive, just one fully catered trip a year can be a stunning benefit to an employee. For a total cost per night, including opportunity cost, starting at $460 per night (less than $3,000 for a 7 day/6 night gift trip) at the High Country Club, any employee can feel motivated, appreciated, and sign on with your firm rather than the competition.

Higher level memberships can run in the $1,000s to $1,500s per night, but even this level adds up to less than $10,000 for an annual, spectacular trip, after which your business partner, senior executive, or even administrative assistant will think you walk on water.

Sales/Operations Incentives

Looking for a new way to get the most from your sales team? Or a quarterly bonus that will help drive higher customer service? A three-night/four day trip to Mexico, skiing in Colorado, or New York is a great way to motivate your team. If you want a prime time, book the trip further in advance and make sure the dates are well-publicized within your company.

Corporate Retreat

With many destination club homes able to accommodate eight or more people, and some clubs allowing usage at more than one home in the same destination at the same time, a Corporate Membership can make for a great way to put your team together. Even a quick getaway can renew everyone’s imagination, build your team’s cohesiveness, and brainstorm company initiatives in some of the most relaxing environments the world has to offer.

Client “Thank You”

For those special clients whose business is invaluable, a gift week is an equally special way to say thank you. For much less than the cost of acquiring new clients, you can retain those old ones whose business makes your successful.

Tax Benefits

While you should consult your tax advisor on the structure and legality of what can be written off and what cannot, a destination club membership being used for business purposes likely constitutes a legitimate business expense. This can represent substantial savings to you, and help justify the purchase as well.