Demeure Extends Transition Deadline To November 19, 2010
By: Destination Club News
Date: November 8, 2010
For the past several weeks, Demeure Founder Peter Schwartz has devoted all of his time to one-on-one conference calls with Ultimate Escapes members, detailing Demeure's unique brand of destination club. In order for the club to complete these conference calls, Demeure has extended the transition deadline for Ultimate Escapes members until November 19, 2010.
"Over the past week, I personally have made several hundred calls and replied to what seems to be thousands of messages from Ultimate Escapes members," Schwartz told us. "We are inherently different from every other destination club, so it has taken some time to fully deliver our message and value proposition, but the great thing is that we've managed to refine our communications and convey that to hundreds of members."
"The great thing about Demeure is that communication is a two-way street. While we have been hard at work outlining our model and the benefits of joining, we are also listening to Ultimate Escapes members to get their first hand perspective on what they are looking for from Demeure. We have taken their candid insight and implemented it into our design in a number of areas."
"Many members are unsure how much they will travel with Demeure. With a collection of former Ultimate Escapes properties joining our already established portfolio of contributed homes, we believe members will want to travel more than they ever did at Ultimate Escapes. Because of this feedback from members, we are allowing for a one time ability for members to decrease their travel commitment by 10% or increase as much as they wish."
"Similarly, many Ultimate Escapes members have already booked new travel plans to replace the ones they lost following the bankruptcy announcement and don't want to pay again immediately. Our solution is allowing members the ability make April 1, 2011 as their anniversary date by committing to paying 50% now with the balance due on April 1, 2011."
"Finally, for Ultimate Escapes members only, we are waiving our 5% surcharge for unaccompanied guest use, which will allow members the ability to more fully utilize their membership credits by letting friends and family the ability to travel the Demeure way."
"All of these initiatives came as a direct result of speaking with members. We are happy to continue doing so and welcome the opportunity to extend our deadline an additional week so that we can speak with members further."
Demeure also has continued to update their transition resources. If you are an Ultimate Escapes member and would like to learn more, please visit the following.
The next two weeks will reshape the destination club landscape, no matter how everything plays out. Be sure to check back frequently for more up to the minute news about the destination club industry at Destination Club News.
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