LUSSO Collection
Members

Officially launched in June of 2006 after operating in "stealth mode," LUSSO Collection had already established a membership base of over 30 members prior to their introduction. The young club offered a series of attractive member benefits, including unlimited annual travel, a full refund of members' deposits, and a launch collection of 14 homes in eight destinations.

Branding themselves as the industry's leading "boutique" destination club, LUSSO would limit their total members to 550 with access to an eventual 100 properties. The club would place a cap on the number of members it would accept from each region and the number of members it would accept with school aged children, in both cases to help maximize availability to members.

By early 2008, the club had made positive gains and had grown to well over 100 members. LUSSO would eventually offer a new membership plan, LUSSO 21, providing members the same properties and service as Unlimited members but with 21 nights of annual usage.

As the financial and real estate markets began to drop, so did interest in the luxury travel sector, with the LUSSO Collection adversely affected like many other leading destination clubs.

By the end of 2008, LUSSO filed for Chapter 11 bankruptcy and early 2009 led to a transition to Chapter 7. By the club's conclusion, LUSSO had over 150 members, largely all LUSSO Unlimited members.

Following the bankruptcy announcement, many other destination clubs pursued the LUSSO membership base, including Equity Estates, Quintess, and the Abercrombie & Kent Residence Club, with many members finding new homes at these clubs, others left unsure about the destination club model, and others waiting for the conclusion of the LUSSO Collection bankruptcy filing.

If you are a former LUSSO Collection member and would like to comment on your experience with the club, please feel free to contact us at contribute@destinationclubnews.com.