How Fun Resorts
Partnerships
As a leading player in the destination club industry, the LUSSO Collection branded themselves as a "boutique" club. The club had four primary partnerships.
- Luxury Attaché
- The World Golf Group
- USSA
- Medjet Assist
Unfortunately, LUSSO was one of the many destination clubs that were forced into bankruptcy due in part to the economic climate of 2008, leaving hundreds of members without a club.
Enter How Fun Resorts, a new destination club created by a former LUSSO member that wanted to relive the destination club experience provided by the club but with a different functional model.
While How Fun Resorts mirrored many of the traits of LUSSO, including the same usage model and holiday reservation structure, How Fun never made any annoucement regarding partnerships and if they would enter into alliances with the former LUSSO Collection partners.
Planning an aggressive launch, How Fun outlined a 60 day schedule for the club that included a review of draft documents, analysis of the documentation, property evaluations, property negotiations, and funding from members.
The club was unable to meet any of these deadlines, due largely in part to far than desirable interest levels from former LUSSO Collection members. Having already lost a great deal of money with an already established club, many were hesitant about joining an unproven How Fun Resorts.
The final fate of the club have yet to be determined but it appears that the club has elected not to move forward at present.
|
