High Country Club
The value leader in the destination club sector, High Country Club would introduce membership plans that were less than many other club's annual dues payments.
"When we looked at the types of destination travel clubs around, we realized there was a whole group of people being underserved," said Founder and CEO Christian Kirschner. "People just like us who want to visit luxury locations, stay in luxury accommodations and not pay a luxury price for it."
This low cost option would prove exceedingly popular and High Country Club would surface as one of the fastest growing clubs in the history of the destination club industry.
Unfortunately, the club's rapid growth would play a part in their downfall. When sales began to slow in 2008 and into 2009, it became evident that the club's annual dues could not support the club. Following an extended reorganization attempt, High Country Club would file fore bankruptcy in early 2009.
At the time of their bankruptcy, High Country Club offered four different membership options, each with their own reservation abilities.
Offering up to 35 nights of annual occupancy, reservations were considered either Long-Term Reservations or Short-Term Reservations. Long-Term Reservations were considered those made from 120 days to one year in advance of the travel date with Short-Term Reservations those shorter than 120 days in advance. Based on the membership plan selected, members were able to make between one and two Long-Term Reservations.
This first come, first served usage structure is the most widely used membership option in the destination club industry. If you would like to compare the benefits and drawbacks of this type of model to others used throughout the sector, request a free copy of our Destination Club Guide.