High Country Club
Notes From The Club
Launched in September of 2005, High Country Club quickly became a power player in the destination club industry, due largely in part to their low membership costs and rapidly growing property portfolio.
Originally conceived as a niche destination club that would focus on ski destinations, High Country Club would expand their vision, acquiring properties in city, beach, and leisure destinations across the US and eventually internationally to include locales such as Tuscany and Costa Rica.
The premium pricing and portfolio proved to be a potent combination and the club continually led the destination club industry in terms of new membership sales. With no end in sight, High Country Club began to purchase properties outside of their price range, put very little down on new property acquisitions, and greatly increased executive salaries.
As 2008 began, the club found it increasingly difficult to obtain credit as property values within their portfolio plummeted. As the economy continued its descent, CEO Christian Kirschner stated that news membership sales were "next to impossible."
With a closure all but eminant if nothing was done, the club unveiled the "High Country Club Success Plan." According to the plan, annual dues would need to be significantly increased to members, nearly half of the properties within the club would need to be closed, and the club itself would be run by a skeleton operations crew of just a handful of employees. The plan would need 75% of the High Country Club members support to move forward, but the club never approached this goal and was soon forced to file for bankruptcy.
As such, we have no Notes From The Club regarding HCC, but you might be interested in accessing our High Country Club Documents to read past newsletters and information regarding the club's bankruptcy filing or our High Country Club News page that will detail their time in the destination club sector.