Everlands Membership Pricing
One of the destination club industry's ultra-luxury offerings, Everlands Life provided members unlimited annual travel to a portfolio of resort properties for a membership deposit planned to ultimately move to $1 million. When the club launched its Founding Membership offer, memberships were available for $475,000.
Utilizing a model unique to Everlands, members only paid 15% of their membership deposit when joining. Once the club reached 100 members, the remaining 85% would come due. Until this point, members and non-members would be allowed to use the club's amenities, with the rental income from non-members used to cover the club's shortfall. Once the club reached the 100 member mark, club properties would be made available to club members only.
Lehman Brothers were investors and financiers in the club and their bankruptcy magnified the global recession that brought Everlands' sales efforts to a halt. Ultimately, Everlands grew to 42 members before they ceased their sales and marketing efforts in February of 2009 and began searching for a destination club for their members with similar goals.
In October of 2009, Everlands and Ultimate Escapes announced an exclusive agreement that would allow Everlands members the opportunity to join Ultimate Escapes with preferred membership terms. Everlands Bob Burch called Ultimate Escapes an "excellent home for Everlands members" while Ultimate Escapes President and CEO Jim Tousignant called the agreement one that will "benefit Everlands members as well as all stakeholders in Ultimate Escapes."
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