Ciel Members
Designed for the ultra-luxury audience, Ciel targeted potential members that already had second and even third homes and a net worth in excess of $30 million. When Ciel launched, this demographic made up 0.001% of the world's population.
The club would limit their total membership to just 100 individuals, each paying a $1 million deposit and annual dues higher than many other club's charged to join.
Despite the exclusive nature of the club, Ciel attempted to acquire the assets of Tanner & Haley, including its 874 members, as a "mid-range complement." Despite sumbitting a cash bid $10 million higher than Ultimate Resort, Ciel's bid was rejected and Tanner & Haley's assets went to Ultimate Resort.
After the inability to acquire the club, Ciel would announce that they would transition to become a conservation trust. At this time, the club offered members the opportunity to resign their membership and receive 100% of their deposit returned.
The club would eventually fade out of the industry, likely with only a few members who elected to continue their membership.
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