Pioneering a new "equity" model to the destination club industry, BelleHavens' members owned the club, which in turn owned the properties.
Non-equity clubs dominated the sector when BelleHavens launched, but the value of the BelleHavens' model was validated when Tanner & Haley, the creator of the non-equity destination club model, filed for bankruptcy. With a growing number of destination club prospects concerned about the security of their membership deposit, many were drawn to the more secure offering at BelleHavens.
In March of 2007, BelleHavens acquired approximately 40 members from the similarly named, but vastly different Havens. The non-equity Havens launched just three months after BelleHavens and managed some initial success, but the highly competitive industry soon began to weigh heavily on the young club. With bankruptcy looming, many of the Havens' members were absorbed by BelleHavens, helping the club to continue their growth.
April of 2008 saw BelleHavens on the other end of a merger when luxury travel giant Abercrombie & Kent acquired both BelleHavens and another equity club Crescendo Residences to start their new venture, Abercrombie & Kent Residence Club. The vast majority of the two clubs' members elected to stay with the new club and continue to travel within the A&K portfolio.