Abercrombie & Kent Destination Clubs Partnerships
Home of the world's first destination club, Abercrombie & Kent Destination Clubs was the master brand for Private Retreats and Distinctive Retreats. Founder Rob McGrath had entered into a licensing agreement with the travel giant A&K to use the brand name, using it until 2005 when the club was unable to make their licensing payments and subsequently lost the powerful A&K identity.
Virtually overnight, Abercrombie & Kent Destination Clubs became Tanner & Haley Destinations Clubs, named after McGrath's two children. Under the Tanner & Haley name, the club would assist members with car rentals and private jet access amongst other businesses, none of which provided any substantial gains and was cited in the club's bankruptcy documents in 2006.
Quoted in the club's bankruptcy documents were the failures of many club initiatives outside of their destination club structure. Holly Felder Etlin, the Tanner & Haley Chief Restructuring Officer, outlined many of these programs.
"Ms. Etlin relates that Complete Retreats, et al., also operate an air travel program, whereby they make available their fractional ownerships in airplanes to destination club members, and book ticket commercial air travel for a fee. The program generated approximately $1,400,000 in revenutes in 2005."
"The Company also previously operated a luxury car rental service, a wine sales business, a fine art sales program, and various other luxury service and amenity programs for their destination club members. 'None of these businesses generated any substantial revenues during their periods of operation,' Ms. Etlin reports."
While Tanner & Haley did look to keep many of their business operations in house, the club did have a substantial partnership network prior to their bankruptcy.
Operating more than 3,600 flights per day at the time of their partnership, Tanner & Haley partnered with American Airlines, but no details regarding the partnership were disclosed.
Considered one of the foremost leaders in luxury linens and textiles, Anichini bedding was used at residences throughout the three Tanner & Haley clubs.
Members of any of the three clubs could access private jet services through the club. Tanner & Haley purchased fractional jet hours through Bombardier Skyjet and would allow members the ability to purchase hours as they needed.
For those that didn't travel through American Airlines or Bombardier, a partnership with Delta Airlines was also established by Tanner & Haley. Like the American Airlines partnership, details regarding the specifics of their alliance were not revealed.
Quintessentially had relationships with 250 of the world's finest spas and gyms, but members could also procure tickets to concerts, VIP access to nightclubs, and a list of other preferred benefits.
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